Case Study:
Client: Chequer Lane by Jamie Oliver
Year: 2024
Timeframe: 6+ months
Main Service: Google My Business Optimization
Return Over Investment: 40%+
How Strategic Google My Business Optimization Drove a 53.5% Increase in Business Profile Interactions.
In today’s digital-first world, having a well-optimized Google Business Profile is no longer an option—it’s essential for growth. Let’s explore how our targeted optimization strategies helped a prominent Dublin restaurant achieve remarkable growth over a four-month period, focusing on the key metrics and actionable results that demonstrate the power of digital presence management.
The Challenge
The restaurant industry in Dublin is competitive, and while this well-established business had a strong reputation, they were experiencing a decline in customer engagement on Google My Business (GMB).
Prior to June 2024, their visibility, engagement, and conversion rates were underperforming, resulting in fewer calls, direction requests, and overall website traffic. With increased competition, the need for a robust and proactive strategy became evident.
The Strategy: Targeted GMB Optimization
We implemented a comprehensive plan focused on several critical areas to turn the tide:
- Profile Optimization for Search: We enhanced the profile content, ensuring it was rich in relevant keywords such as “restaurants in Dublin,” “Jamie Oliver Dublin,” and “margarita.” This SEO-driven approach helped the restaurant rank higher in both Google Search and Maps results.
- Content Refresh: We updated the business description, categories, and offerings with optimized content tailored for local SEO. Consistent updates to the menu and engaging posts helped keep the profile dynamic and relevant.
- Engagement-Driven Features: We leveraged GMB’s features, such as adding FAQs, photos, and business updates, to engage potential customers actively searching for restaurants in the area.
- Review Management: A proactive approach to managing and responding to customer reviews improved the restaurant’s overall ratings and boosted its reputation, contributing to greater trust among new customers.
The Results: Data-Driven Growth from June to September 2024
Our efforts paid off with impressive growth across the board:
- 53.5% Increase in Business Profile Interactions (September 2024 vs. 2023)
By consistently optimizing and updating the GMB profile, the restaurant saw a notable increase in engagement from potential customers. - 409.4% Surge in Profile Views
The number of people viewing the restaurant’s profile skyrocketed, reaching over 27,000 views in September 2024. This massive increase reflects the improved visibility in Google Search and Maps, especially on mobile devices, where 76% of views came from Google Maps mobile users. - 600.7% Growth in Searches Showing the Business Profile
Through optimized keywords and regular updates, searches showing the business profile surged to over 21,000—a clear indication that the business was ranking better in search results. - Calls Increased by 10.5% and Direction Requests by 58.5%
More customers were reaching out directly or planning visits, as indicated by a steady rise in calls and direction requests. - 44.2% Growth in Menu Views and 57.9% Increase in Website Clicks
Optimizing the menu and making it easily accessible on GMB played a vital role in driving customer decisions. This visibility led to a significant increase in website traffic, where potential customers could explore the full menu and make reservations.
What This Means for Your Business
If your business isn’t optimizing its Google Business Profile, you’re leaving potential customers on the table. The right GMB strategy can drive foot traffic, increase calls, and boost website engagement—ultimately leading to higher sales.
Here are three ways you can take action now:
- Optimize Your GMB Profile: Ensure your business details, keywords, and offerings are up-to-date and SEO-friendly. This step alone can help boost your rankings in Google search results.
- Engage Your Audience: Regularly post updates, respond to reviews, and leverage features like Q&A and photos to keep your profile fresh and engaging.
- Track & Analyze Your Metrics: Make data-driven decisions by analyzing key GMB insights such as profile views, direction requests, and website clicks. These numbers tell you where to focus your efforts for maximum ROI.
Ready to Boost Your Business’s Online Presence?
Whether you’re a restaurant, retail store, or service provider, we can help you take your Google Business Profile to the next level. Contact us today to learn how our tailored GMB optimization strategies can increase your visibility, engagement, and sales.
By taking these steps, you’re investing in your business’s future, ensuring more customers find you online and walk through your doors.